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Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Source Pexels Credit Karolina Grabowska
Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Money’s too tight to mention | Part Two

People are struggling to navigate their costs and spending | what this means for marketers

By The Behavioural Architects

Source Pexels Credit Photo by cottonbro studio
Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Money’s too tight to mention

Part One: adjusting to the new reality with complex behavioural strategies

By The Behavioural Architects

Source: Unsplash Credit Michelle Henderson
In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

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