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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Why AI in Customer Experience May Be Happening in the Wrong Place

By Darius LaBelle

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

The Marketing Society Global Awards 2025: Not for Profit Marketing

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

The Marketing Society Global Awards 2025: Marketing Transformation

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path