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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Spotlight on creative: Four steps to optimising your online content

By Glyn Shadwell

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.

2023 - It’s time to build some new habits

By The Behavioural Architects

The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

Want growth? Build a customer-centric operating model

Four key actions CMOs can take to build a successful customer-centric operating model

By Laurence Buchanan

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.