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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

Is Your Business ready to attract and retain top digital marketing talent in Asia?

Source: mercer Getty Images provided by Mercer
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

Published on: 10 December 2024

The Changemakers Impact Conference | Review | Hong Kong

Creativity, bravery and power

The Marketing Society Hong Kong Conference 2024
The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

Published on: 26 November 2024

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100
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