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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Fellows interview with Richard Simpson

Fellow 2024

We are delighted to bring you a Fellow interview with Vicki Miller, who was honoured as a Fellow of The Marketing Society 2024.

Inspire the Next Generation of Female Leaders

Inspiring Girls equip girls aged 14-16 with the skills and knowledge to succeed in their future and are looking for role models from senior leaders. They need your support.

Case studies

Podcasts

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.

Gaining buy-in is a critical skill for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep119-buy-in-with-guest-rachael-wheatley 29.543271533333332 2024-04-16T09:30:00.000Z

Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novell

“Be the voice of the consumer who wants to do more.”

ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We...

https://podcasts.marketingsociety.com/episode/unpacking-the-action-intention-gap-with-sandy-skees-purpose-and-impact-global-lead-porter-novell 38.95074686666667 2024-04-09T15:59:00.000Z

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z