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Introducing: The Fellows Fundamentals

A new series of key marketing topics written by Fellows and senior practitioners

By Chris Macleod

Chris Macleod introduces The Fellows Fundamentals series
Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

A career MOT by four of the best mechanics in the business

Insights from The Global Leadership Mentoring Programme

By Oliver Lester

Car showing career MOT and four mechanics
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

By Rachel Letham

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Case studies

Podcasts

The Whole Marketer Ep119 - Buy-in with guest Rachael Wheatley

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. 

Gaining buy-in is a critical skill for...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep119-buy-in-with-guest-rachael-wheatley 29.543271533333332 2024-04-16T09:30:00.000Z

Unofficial Partner - Cause and Effect: Sponsorship's Attribution Problem

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the...

https://podcasts.marketingsociety.com/episode/unofficial-partner-cause-and-effect-sponsorships-attribution-problem 50.79484445 2024-04-05T14:04:00.000Z

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