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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Insights and anecdotes from an intimate conversation with a true titan of our industry.

One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand Valuation

By David Haigh

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Case studies

Podcasts

Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

“If you can change how people spend their money, you can change the world.”

Social impact, sustainable business, creative ideas and changing behaviours, these...

https://podcasts.marketingsociety.com/episode/serious-about-social-impact-how-small-changes-open-to-the-door-to-bigger-impacts-chris-baker-ceo-serious-tissues 59.76119583333333 2024-03-25T10:14:00.000Z

Unofficial Partner - Good energy? The sponsor powering Luton's Premier League story

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.

... https://podcasts.marketingsociety.com/episode/unofficial-partner-good-energy-the-sponsor-powering-lutons-premier-league-story 52.29775555 2024-03-19T16:11:00.000Z

B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...

https://podcasts.marketingsociety.com/episode/b2b-marketing-innovation-for-future-creative-success 18.129850333333334 2024-03-19T10:05:00.000Z