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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Published on: 7 August 2024

Brand Valuation

By David Haigh

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Published on: 6 August 2024

Managing Disagreement Within Your Team

By Patrick Barwise

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Published on: 6 August 2024

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Podcasts

The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep107-strategic-insights-with-guest-febronia-ruocco 30.97216945 2023-11-21T07:00:00.000Z

Returning to the Big Ideas in Marketing

Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can...

https://podcasts.marketingsociety.com/episode/returning-to-the-big-ideas-in-marketing 23:48 Tue, 07 Nov 2023 07:43:00 +0000

Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

https://podcasts.marketingsociety.com/episode/think-equal-podcase-leanne-foy-meets-mariagrazia-de-angelis 24:03 Fri, 03 Nov 2023 09:00:00 +0000
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