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Latest Think Pieces

Invest in women: Accelerate progress

International Women's Day 2024

Source and credit: TMS
the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

Responsible advertising can drive better business results

By Marc Zander

Source and credit: TMS
From our OnesToWatch programme a spotlight on responsible advertising

A rich conversation

about The Marketing Leaders Programme

By Piers Newson-Smith

Source and credit: TMS
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

Case studies

Podcasts

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100

The Whole Marketer Ep104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.  

Abby’s guest in this...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep104-marketing-leaders-code-with-guest-gareth-helm 27:47 Tue, 12 Sep 2023 07:00:00 +0100

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

Videos