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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Brand Valuation

By David Haigh

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Published on: 6 August 2024

Managing Disagreement Within Your Team

By Patrick Barwise

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Published on: 6 August 2024

Good for business?

Marketing fronts up to an uncertain future

By Michael Bayler

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Published on: 24 July 2024

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Case studies

Podcasts

In Conversation With: Syl Saller on NED and portfolio roles

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former...

https://podcasts.marketingsociety.com/episode/in-conversation-with-syl-saller-on-ned-and-portfolio-roles 06:59 Tue, 19 Sep 2023 11:24:00 +0100

The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep105-decision-science-with-guest-phil-barden 37:04 Tue, 19 Sep 2023 07:00:00 +0100
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