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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Three reasons marketers should choose the path of innovation

By Glyn Shadwell

Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Unlocking the key to innovation

What is it and how does it occur?

By Glyn Shadwell

In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.