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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Innovation Mindset

Seven ways to build innovation into your company culture

By Glyn Shadwell

Source: Pexels, Credid: Tairon Fernandez
The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Published on: 6 September 2022

Three reasons marketers should choose the path of innovation

By Glyn Shadwell

Source: Pexels, Credit: Kaboompics .com
Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Published on: 31 August 2022

Unlocking the key to innovation

What is it and how does it occur?

By Glyn Shadwell

Source: Pexels, Credit: Johannes Plenio
In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

Published on: 31 August 2022

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