I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.