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The Round Up: Thinkbox research 2022

By Thinkbox

Source: Pexels, Credit: jeshootscom
From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Six common errors in approaches to behaviour change

and how to avoid them

By The Behavioural Architects

Source: Unsplash, Credit: Clem Onojeghuo
​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

How Formula 1 is winning the digital content race

By Jade Wood

Source: Pexels, Credit: Quentin Tricoire
Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

Case studies

Podcasts

Liz Wreford on diversity in architecture

Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2. She is the Principal Landscape Architect of https://www... https://podcasts.marketingsociety.com/episode/liz-wreford-on-diversity-in-architecture 35:31 Fri, 21 May 2021 16:38:00 +0000

Gav Thompson on being a corporate pirate

Here I get to interview Gav Thompson from the Do Lectures Podcast. And it’s such an amazing chat. Gav almost became an actor, was keen to get into a boy band at... https://podcasts.marketingsociety.com/episode/gav-thompson-on-being-a-corporate-pirate 44:03 Fri, 21 May 2021 16:35:00 +0000

James Welch on the business that thrives on less stuff

Here I speak with former house mate, friend who helped me get hired into my first job in advertising, advisor to TIE since 2009 and Chief Commercial Officer at... https://podcasts.marketingsociety.com/episode/james-welch-on-the-business-that-thrives-on-less-stuff 33:45 Fri, 21 May 2021 16:31:00 +0000

Videos

After his talk at our Annual Conference 2015, our editor Elen Lewis caught up with McLaren's Ron Dennis.

Interview with Ron Dennis

Sir Martin Sorrell tells Diane Young why the odds are still against his eventual successor being a woman...

The Token Man

At our Annual Conference 2013 Sir Terry revealed what he looks for before investing in a business and its owner.

Sir Terry Leahy with Michael Welch at our Annual Conference 2013