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Diageo's ground breaking paper bottle trials

Harnessing pioneering new packaging technology

By Michelle Atkinson

Diageo approved image
Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

The Changemakers Impact Conference | Review | Scotland

By Carol Hu

By Carol Hu

Source: Digital Triangle Creative
Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

A sustainable future for Marketing

By Richard Bleasdale

Source Pexels Credit Lena Heckendorn
The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

Case studies

Podcasts

Simon Anholt: How we can repair the world in one generation

Keen to know how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism? Today I speak with Simon Anholt... https://podcasts.marketingsociety.com/episode/simon-anholt-how-we-can-repair-the-world-in-one-generation 39:02 Fri, 21 May 2021 16:27:00 +0000

Pip Hare: Setting sail solo around the world

On November 8th, Pip Hare will start her journey racing around the planet by boat. Non-stop. Solo. This is the Vendee Globe race. It’s only open to a very few... https://podcasts.marketingsociety.com/episode/pip-hare-setting-sail-solo-around-the-world 28:37 Fri, 21 May 2021 16:18:00 +0000

Rob Campbell and why it pays to shake things up

China, Tiger Mums, rock bands and the Buddhist Calendar are just a handful of the many things Rob and I talk about on this episode. Rob is a mischief-maker and... https://podcasts.marketingsociety.com/episode/rob-campbell-and-why-it-pays-to-shake-things-up 40:41 Fri, 21 May 2021 13:10:00 +0000

Videos

 Virgin Atlantic: Still Red Hot

3 great ads: Catherine Kehoe, Lloyds

Low cost airline Tigerair rewarded infrequent flyers with membership to a club with absolutely no benefits - other than cheap fares.

"Infrequent Flyers Club" - Tigerair - Australia

Smart cars have a vision of finding new solutions for urban problems.

"Dancing Traffic Light" - Smart - Portugal