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Latest Think Pieces

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Member Interview with Sherry Mansour

Source and credit: Sherry
Member Interview with Sherry Mansour, managing director - MENAT.

Case studies

Podcasts

You CAN Teach an Old Dog New Tricks with Steve Roberts

Katz explains how changing the visualise the dynamics inside your company will accelerate your journey along the road to successful transformation. Her guest... https://podcasts.marketingsociety.com/episode/you-can-teach-and-old-dog-new-tricks-with-steve-roberts 36:00 Thu, 20 May 2021 06:00:00 +0000

Stuff from the Loft - a conversation with Sir Frank Lowe

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir... https://podcasts.marketingsociety.com/episode/sir-frank-lowe-dave-dye 02:10:54 Wed, 19 May 2021 09:21:00 +0000

Continuously Improve Yourself - with Carole Layzell

Carole Layzell, Senior, Director of Customer Transformation at Salesforce, shares three inspiring stories of how she’s empowered teams to win in 30 years of... https://podcasts.marketingsociety.com/episode/continuously-improve-yourself-with-carole-layzell 31:36 Thu, 13 May 2021 06:00:00 +0000

Videos

Faced with increased competition and a wide variety of flavours, brand leader Uni-Noodle created a range of recipes flavoured by moods which were captured in a "house of little moments" film.

'House of Little Moments' - Uni-Noodle - Taiwan

A New-York based ad executive Madonna Badger has created and released a 2 minute and a half video to take issue with the way women are portrayed in ads.

#Womennotobjects

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