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Burger King: how traditional media drives digital outcomes

By Toby Beresford

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Burger King’s Stevenage FC tie up lit up the Twittersphere last week - the wonderful cunning of a cheap real world sponsorship campaign that converted into hoots of earned media online.

Meet hosts of The Naked Podcast

Speaker interview: Brave Get Together, 4 November

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Ahead of our Brave Get Together this 4 November we caught up with two of our speakers, Kat and Jenny, hosts of The Naked Podcast.

Risky business: the risks of risk aversion

Words by Peter Field

By Thinkbox

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Risk aversion is a well-documented and perfectly understandable behaviour. In times of uncertainty, people prefer to make investments with more certain outcomes...

Case studies

Podcasts

Extraordinary Tales with Wendy Schmidt

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-with-wendy-schmidt 44:01 Thu, 15 Apr 2021 10:14:00 +0000

Extraordinary Tales with Judy Murray

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-judy-murray 51:13 Thu, 15 Apr 2021 10:06:00 +0000

Videos

The brief was to find the most skilled radio technicians for the air force.

'Air Force FM' - Defence Force Recruiting, Australia

Whilst many of the car giants competed for expensive advertising space during Superbowl Volvo intercepted their messages...

'Superbowl Interception' - Volvo, USA

Sawa Mninjah is a charity that supports domestic workers in Lebanon from a wide variety of countries who are abused by their employers.

'Rescue Radio' - Sawa Mninjah, Lebanon