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Latest Think Pieces

Stonewalls Rainbow Laces Campaign

An interview with Robbie De Santos and Paul Mallon

Source: Unsplash, Credit: Yannis Papan
We interviewed Robbie De Santos, Director of Communications and External Affairs at Stonewall, and Paul Mallon, Head of Special Ops at Lucky Generals about the campaign. 

Marketing in the metaverse: four innovative use cases

By Glyn Shadwell

Source: Pexels, Credit: geralt
The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways. 

Four steps to measurement and attribution in a post-cookie world

By Glyn Shadwell

Source: Pexels Credit: Lukas
Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.

Case studies

Podcasts

Creating Communities of Trust with Lord Jim Knight

Lord Jim Knight, former MP and ex CEDO of TES shares warts-and-all stories from a colourful, change-making career: from salesman, through politician to business... https://podcasts.marketingsociety.com/episode/creating-communities-of-trust-with-lord-jim-knight 37:16 Thu, 06 May 2021 06:00:00 +0000

Extraordinary Tales with Wendy Schmidt

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-with-wendy-schmidt 44:01 Thu, 15 Apr 2021 10:14:00 +0000

Videos

The brief was to find the most skilled radio technicians for the air force.

'Air Force FM' - Defence Force Recruiting, Australia

Whilst many of the car giants competed for expensive advertising space during Superbowl Volvo intercepted their messages...

'Superbowl Interception' - Volvo, USA

Sawa Mninjah is a charity that supports domestic workers in Lebanon from a wide variety of countries who are abused by their employers.

'Rescue Radio' - Sawa Mninjah, Lebanon