Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Published on: 4 October 2024

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Published on: 3 October 2024

All Think Pieces

Case studies

Podcasts

Pop punk, cottagecore, and sea shanties — with TikTok

In the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, speaks to TikTok's Dan Bulteel, Head of Social UKEMEA and Lisa Batty, Head... https://podcasts.marketingsociety.com/episode/pop-punk-and-cottagecore-how-brands-influence-culture-and-how-culture-influence-brands-with-tiktok 27:37 Tue, 30 Mar 2021 12:30:00 +0000
See all podcasts

Videos

Challenger brand profile: Propercorn

Propercorn

eatbigfish talk to Cassandra Stavrou, co-founder of Propercorn.

Challenger brand profile: Propercorn

'Almost Identical' - Beldent, Argentina

Almost Identical

Faced with the social stigma that is associated with chewing gum Beldent created an installation...

'Almost Identical' - Beldent, Argentina

'#lastselfie' - WWF, Denmark

#lastselfie

WWF wanted to reach a younger generation so adopted the 'selfie' phenomenon.

'#lastselfie' - WWF, Denmark

See all videos