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Latest Think Pieces

Building audiences in a cookieless world: five steps to success

By Glyn Shadwell

Source: Unsplash, Credit: Vyshnavi Bisani
Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.

Under the Spotlight with Maeve DuVally

By Margaret Molloy

Under the Spotlight
Margaret Molloy shares her conversation with former Managing Director of Corporate Communications at Goldman Sachs, Maeve Duvally.

Inclusive advertising needs to start at the pitch

By Rich Miles

Source: Pexels, Credit: fauxels
Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.

Case studies

Podcasts

Extraordinary Tales with Judy Murray

Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from... https://podcasts.marketingsociety.com/episode/extraordinary-tales-judy-murray 51:13 Thu, 15 Apr 2021 10:06:00 +0000

The social norming of video calling, with Rory Sutherland

This week, Automated Creative's Tom Ollerton interviews Rory Sutherland, Vice Chairman of Ogilvy UK and all-round marketing legend. Talking about his early... https://podcasts.marketingsociety.com/episode/rory-sutherland-vice-chairman-the-social-norming-of-video-calling 37:06 Tue, 06 Apr 2021 20:27:00 +0000

Videos

Kids love the beach - but not applying sun lotion...

'Nivea Doll' - Nivea, Brazil

To encourage Ecuadorians to holiday at home, a group of local adventure enthusiasts...

'Blind Trip' - Ministry of Tourism, Ecuador

Vodafone wanted to demonstrate technology can be a powerful force for good...

'Red Light App' - Vodafone, Turkey