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Latest Think Pieces

Member Interview with Abdullah Aziz

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Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Source Unsplash: Credit Elizabeth Dunne
Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Member interview with Tyrone Gracias

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Member Interview with Tyrone Gracias Head of Laundry Marketing at Henkel  

Case studies

Podcasts

Sport, brands and cultural relevance

The latest Unofficial Partner conversation is about the role of agencies in helping clients be culturally relevant in fans lives across sport, music and esports... https://podcasts.marketingsociety.com/episode/sport-brands-and-cultural-relevance 55:01 Thu, 18 Mar 2021 10:15:00 +0000

Videos

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one customer viewpoint

Data: how big is big enough?

Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar.

Elif Shafak and the story of the caterpillar

Our editor caught up with Meabh Quoirin on the key things brands need to think about when planning for the future.

Meabh Quoirin on the future for brands