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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Government gets serious about consumer protection

New consumer protection is grounded in behavioural science.

By The Behavioural Architects

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

Strong employer brands provide opportunity to compete in the ‘war for talent’

The “War for Talent”, the “Great Resignation” – dramatic rhetoric perhaps, but surprisingly not entirely hyperbolic as 2022 has seen unprecedented demand for talent.

A strong client-agency relationship - it’s all about the ‘good’ brief

By Andrew Armitage

How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like?

Case studies

Podcasts

Zombies, the rise of gaming, and augmented reality with Verizon Media

In the latest Marketing Society podcast Society Editor Mike Piggott shoots the breeze with Creative Technologist, Luke Harrison, and Jana Hladikova, XBox... https://podcasts.marketingsociety.com/episode/talking-gaming-augmented-reality-and-brands-with-verizon-media 32:04 Tue, 23 Mar 2021 11:47:00 +0000

Sport, brands and cultural relevance

The latest Unofficial Partner conversation is about the role of agencies in helping clients be culturally relevant in fans lives across sport, music and esports... https://podcasts.marketingsociety.com/episode/sport-brands-and-cultural-relevance 55:01 Thu, 18 Mar 2021 10:15:00 +0000

Sustainability needs to be led from the top! With Sarah Walker-Smith, CEO of Shakespeare Martineau

Sarah Walker-Smith is the CEO of https://www.shma.co.uk/people/sarah-walker-smith-2/ (Shakespeare Martineau). She is the first female, non-lawyer CEO in the... https://podcasts.marketingsociety.com/episode/sustainability-sarahwalkersmith-shakespearemartineau 34:23 Mon, 15 Mar 2021 13:42:00 +0000

Videos

Jill talked to us about her time so far at Halfords, taking risks and being bold.