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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Published on: 24 September 2024

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Published on: 24 September 2024

Member Interview with Liz Dean

source and credit: Liz
Member Interview with Liz Dean, Founder, Marketing consultant and Coach, The Leopard Room

Published on: 23 September 2024

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Videos

Data: how big is big enough?

Data: how big is big enough?

How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one customer viewpoint

Data: how big is big enough?

Elif Shafak and the story of the caterpillar

Elif Shafak and the story of the caterpillar

Our editor, Elen Lewis, caught up with Elif to hear a wonderful and inspirational story about a caterpillar.

Elif Shafak and the story of the caterpillar

Meabh Quoirin on the future for brands

Meabh Quoirin on the future for brands

Our editor caught up with Meabh Quoirin on the key things brands need to think about when planning for the future.

Meabh Quoirin on the future for brands

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