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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Ditch the Script

How have we forgotten it has to start with an idea first?

By Jon Williams

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Earth Day 2022: Invest in our planet

Marketing's role in creating a sustainable future

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up.

The Metaverse is here! How marketers can embrace this new frontier

By Michele McGrath

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

Case studies

Podcasts

TIE's Phillipa White talks to FCB's CEO, Carter Murray, about leadership

TIE's Phillipa White sets the scene for her talk with FCB's CEO, Carter Murray... When I was last in New York I met with my friend Carter Murray, Global Chief... https://podcasts.marketingsociety.com/episode/ties-phillipa-white-talks-to-fcbs-ceo-carter-murray-about-leadership 33:09 Tue, 20 Oct 2020 10:00:00 +0000

Innovation pods and cultural immersion, with Kimberly-Clark’s Eilat Cohen Basat

Innovation pods and cultural immersions are the key to growth: What I learned from Kimberly-Clark’s Eilat Cohen Basat Every week, Automated Creative founder... https://podcasts.marketingsociety.com/episode/innovation-pods-and-cultural-immersion-with-kimberly-clarks-eilat-cohen-basat 26:00 Mon, 19 Oct 2020 10:56:28 +0000

Wax On chat to the man behind male skincare brand Bulldog, Simon Duffy MBE

The Wax/On team interview Simon Duffy MBE, who launched male skincare brand Bulldog and has now ventured into the dental category with new mouthwash brand... https://podcasts.marketingsociety.com/episode/wax-on-chat-to-the-man-behind-male-skincare-brand-bulldog-simon-duffy-mbe 45:27 Mon, 19 Oct 2020 09:33:58 +0000