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Latest Think Pieces

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Member Interview with Sherry Mansour

Source and credit: Sherry
Member Interview with Sherry Mansour, managing director - MENAT.

Case studies

Podcasts

TIE's Philippa White talks to Sir John Hegarty about doing interesting things

Sir John Hegarty is the creative founder of global ad agency BBH. He was the creator of legendary ad campaigns for Levis, LEGO, Audi and many others. His mantra... https://podcasts.marketingsociety.com/episode/ties-philippa-white-talks-to-sir-john-hegarty-about-doing-interesting-things 35:05 Fri, 16 Oct 2020 09:27:00 +0000

Just Eat's Ben Carter on how sport and sponsorship play a part of their strategy

Unofficial Partner, the sports business podcast, is starting a new a series where it is interviewing senior decision makers on the brand side of the sponsorship... https://podcasts.marketingsociety.com/episode/just-eats-ben-carter-on-how-sport-and-sponsorship-play-a-part-of-their-strategy 33:43 Fri, 09 Oct 2020 13:37:30 +0000

Videos

Brian has worked for some of the most successful business disruptors of the past decade: Amazon, ASOS, and ao.com.

Brian McBride at our Annual Conference 2014

Director of Wayra Europe at our conference at The Royal Opera House.

Simon Devonshire at our Annual Conference 2014

In this talk Johnnie describe the reset strategies that allowed Boden's to survive and prosper.

Johnnie Boden at our Annual Conference 2014