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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Drugstore giant and household beverage brand team up for a win-win in Japan

By Takako Yano

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Household beverage brand, Kirin Supli teamed up with Japanese drugstore giant, Welcia Yakkyoku to drive offline sales.

Published on: 23 August 2019

A sorry Saga of stretching from the core

By David Taylor

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Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core.

Published on: 22 August 2019

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’

and a wake-up call to the industry

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Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

Published on: 14 August 2019

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