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Using empathy to coach and motivate, with Nestlé’s Gerardo Mazzeo

By Tom Ollerton

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Every week, Automated Creative founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing...

Trends to watch in 2021

Pop culture in gaming, watchalongs and fun with ecommerce

By Peter Gasston

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2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

Meet our 2021 awards judge, Martin George

Entry deadline: 26 February

Martin George
We chat with The Marketing Society Awards judge Martin George to find out the importance of recognising marketing excellence. Martin is Customer Director at Waitrose, and looks after all aspects of marketing and customer relations.

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