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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

“This is toilet paper and it’s there to wipe your butt!”

eatbigfish. interview Simon Griffiths, Co-Founder and CEO of Who Gives A Crap

By eatbigfish

Who Gives A Crap is an ‘irreverent’ toilet paper company from Australia, making environmentally friendly products from either recycled paper

Underdogs Unite: Australia Needs More Challenger Brands

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

Has Gillette's social stand helped them grow?

The CEO's story

By David Taylor

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s...