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An interview with Joe Pullos

Our Singapore Board Member

Joe Pullos
Joe believes in the power of creativity to drive change and has over 20 years of experience in leading customer experience, brand strategy and creative execution.

Three reasons marketers should choose the path of innovation

By Glyn Shadwell

Source: Pexels, Credit: Kaboompics .com
Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

Unlocking the key to innovation

What is it and how does it occur?

By Glyn Shadwell

Source: Pexels, Credit: Johannes Plenio
In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

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