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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Hospitals in the US call miscarriage ‘threatened abortion'

What will this mean now that abortion is threatened?

By Elle McCarthy

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

How can you hook the best talent for your in-house offering?

Hint - it involves housing them inside the creative agency

By Carolyn Laing

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with.

How to make advertising more inclusive

A toolkit for how to talk to the minority communities you are trying to reach.

By Rich Miles

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.