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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marrying Simplicity and Complexity in CTV is Key to Success

With consumers spending more time streaming digital TV content via connected TV (CTV) devices and platforms, now is the time for brands...

How brands can harness the principle of costly signalling

By Richard Shotton

There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?

What do we know about advertising time lengths?

Matt Hill Research & Planning Director, Thinkbox

“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…”