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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

3 tips: building a world-class team

Ben Wiseman, Co-Founder of Zigzag

By Ben Wiseman

This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team.

Communicate Creatively and Effectively

or give your budget to charity

By Kantar

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

The Olympics: finding authenticity in a corrupted world

By Julian Saunders

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”