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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Brand purpose done right: an interview with Scott Goodson and Chip Walker

By eatbigfish

Patagonia
In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Published on: 2 August 2021

Why is one of the best brand building levers not fully exploited?

By Kantar

Experience Uniquely
Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

Published on: 22 July 2021

Getting to that difficult second album

Rethink risk and be brave to sustain your ability to produce meaningful innovation

By Kantar

Innovate
Successful brands create meaning for consumers and deliver better than their competition.

Published on: 14 July 2021

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