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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

COVID-19: Five new human truths

How organizations should respond to the never normal

By Accenture

COVID-19 is the biggest global event—and challenge—of our lifetimes. As such, it is changing human attitudes and behaviors today...

Is your programmatic working media actually working?

By Steve Taylor

Where does the money go, and who gets what? This is the million-dollar question of Programmatic Supply Chain Transparency.

10 tips to harness the power of brand-led design

By Simon Gore

I’m often asked about how to get the best out of creative teams when working on design and visual identity projects.