Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...

Great 18th century thinkers such as Mary Somerville, David Hume and Adam Smith didn’t have marketing in mind but their ideas can still offer inspiration, writes Rod Gillies

During a crisis like COVID-19, people look to leaders for compassion, care and confidence in navigating the company into the future. We detail specific physical, mental and relationship needs workers have, based on our data. We share a checklist for immediate actions from the C-suite on the people front.