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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Underdogs Unite: Australia Needs More Challenger Brands

dog
Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

Published on: 6 August 2019

Has Gillette's social stand helped them grow?

The CEO's story

By David Taylor

q

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s...

Published on: 5 August 2019

System 1 and System 2 Thinking

Debunking Myths and Re-establishing Truths - New Frontiers in Behavioural Science Series - Article 5

By The Behavioural Architects

Vlada Karpovich from Pexels
The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.

Published on: 2 August 2019

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