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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why China is ripe for semiotic insight

China and semiotic insight

China is as large as it is complicated, and it is studied as much as it is misunderstood. I

Being National Geographic in the era of Trump

Purpose’ is one of the defining marketing buzzwords of our time.

With populism on the march across Western Europe, Donald Trump in situ at the White...

Talk, don’t talk, walk, don’t walk

Talk, don’t talk

If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...