Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes

Join The Marketing Society at a series of events at Cannes
Understanding the art of modern copywriting
Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry is changing at lightning speed and the Mad...
Dream big, and let your passion shine
A couple of years ago, I spent the day with Sir Richard Branson. I wanted to know what drives one of the world’s most famous entrepreneurs, and to learn a bit...
The new politics of branding
As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates