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MIT Media Lab's 4Ps

MIT Media Lab's 4Ps

The 4 P's- product, peers, passion and play.

ASOS: smart social media to ‘sell more stuff’

ASOS: smart social media

The smart use of social media to not only build brand image but also to sell more stuff.

The magic of ‘bottle episodes’ and how they can inspire brands with zero

The magic of ‘bottle episodes’

Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the...

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