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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Big Growth Secret (that almost all of us miss)

The Big Growth Secret

The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them

Are marketers hedgehogs or foxes?

Hedgehogs or foxes?

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

10 things we learned this winter

10 things: winter

Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
In 2011, Toyota announced that the official...