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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Connecting virtual with reality.

Connecting Virtual with Reality.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to...

Sir Chris Hoy and Graeme Atha sleep out to help homeless

Graeme Atha sleeps rough

Josh Littlejohn of Social Bite has invited me to sleep out

Japan’s Sogo & Seibu local stores and the digital revolution

Japan’s Sogo & Seibu and digital

In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind. As more consumers turn to their smartphones...