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How BE is nudging us to be a more giving society

Many recent insights from behavioural science show promise for boosting donations and making the society we live in even more philanthropic

By The Behavioural Architects

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The UK is a generous nation. According to the Charities Aid Foundation.

Fellows interview Judie Lannon

Interviewed by Elen Lewis in 2017

By Judie Lannon

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Elen Lewis speaks with the founding editor of Market Leader about her early career establishing the market research department at JWT and the importance of not being afraid of leaving.

The negotiations process

The negotiations process

Based on real events. Really.

Scenario 1: The money monster

  1. Huge global brand Marketing Team agree they need Copywriting training
  2. Each team member...

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