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Things to consider before rebranding your business



Rebranding your Business



Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as redesigning the app itself.  

Rebranding has...

What commits customers to brands? (clue: it isn’t love).

What commits customers to brands?

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

The seven unmistakable signs of a sh*t brand consultant

Seven signs of a sh*t brand consultant

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

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