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Enter the mind of your customer

Enter the mind of your customer

The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Leadership lessons from Leicester City's league win

Lessons from Leicester's win

Football club Leicester City have recently won the English Premier League.

Building a brand to be discovered: We talk to the Karma Cola co-founder

eatbigfish interview with Karma Cola

What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies...

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