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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Learning to code is not just for programmers

Learning to code not just for programmers

As technology and digital tools have evolved over the past few decades, so has marketing strategy.

Published on: 28 March 2016

Zero Belief Budgeting

Zero Belief Budgeting

There’s been a lot of discussion in the marketing press recently following Unilever’s announcement that they’re going to adopt Zero Based Budgeting (ZBB.)

Published on: 28 March 2016

Does mobile offer brands easy passage to connect with Asia and Africa?

Connecting with the ‘next billion’ in Asia and Africa

This month, we ask the experts: does the proliferation of mobile technology offer brands...

Published on: 28 March 2016

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