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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Does mobile offer brands easy passage to connect with Asia and Africa?

Connecting with the ‘next billion’ in Asia and Africa

This month, we ask the experts: does the proliferation of mobile technology offer brands...

Is data detrimental to creativity?

Data and creativity

The day-to-day work of marketing has become increasingly focused on data...

Are millennials really that different from other generations?

Are millennials different?

Can 'millennials' really be viewed as a homogeneous group...