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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Coke's CMO believes in sizzle AND sausage (and TV)

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage', by harnessing...

How digital has changed the marketing of product launches

Digital and product launches

The job of the marketer is becoming more and more difficult as the digital industry continues to grow. At Your Favourite Story we recognise the importance of...

Fake news, echo chambers, and cultural collision

Fake news and cultural collision – what can brands do?

Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by the pseudo-press to lure...