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Reinventing brand: how can Nokia change the narrative to build new equity?

Reinventing brand

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for...

Connecting virtual with reality.

Connecting Virtual with Reality.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to...

Sir Chris Hoy and Graeme Atha sleep out to help homeless

Graeme Atha sleeps rough

Josh Littlejohn of Social Bite has invited me to sleep out

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