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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Japan’s Sogo & Seibu local stores and the digital revolution

Japan’s Sogo & Seibu and digital

In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind. As more consumers turn to their smartphones...

Georgia on my mind: six lessons for creative professionals from a true American artist

Georgia On My Mind

Over the summer I attended the fine Georgia O’Keeffe exhibition at the Tate Modern in London (showing until 30 October).

In her ninety-eight years on the...

It’s time for marketing leaders to step up and join up

It’s time for marketing leaders..

In the face of disruption and commoditisation, where traditional product innovation is harder to come by as a source of growth, delivering a superior customer...