The Ad Contrarian blogger and former creative director, and agency CEO, Bob Hoffman on what he learned from 41 years
Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’
Interviews
Patrick Bousquet-Chavanne: leader of year?
A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Patrick
Adland’s Cindy Gallop: Our industry still has ‘colonial attitudes’ towards Asia
Industry legend and self-appointed spokesperson on diversity, Cindy Gallop, talks to Mumbrella Asia’s Dean Carroll..
Adam Bronson of 'Carpool Karaoke' Dishes about putting TV content online
Adam Abramson, director of digital content for "The Late Late Show with James Corden," brings a digital-first approach to his
Building likeable brands in unlikeable categories
Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories.
Most
How to be disruptive, exponential and superhuman
Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.
Your big theme right
Meet the marketing duo travelling around Asia using only Instagram
The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing
How adland can crack gender equality in 2017
When I started in advertising in 1981, women made up 47% of the ad agency workforce, 18% of creative positions and 14% of management positions.
Talking taboo with Thinx co-founder Miki Agrawal
We met Miki Agrawal, the co-founder of challenger to watch Thinx, at their New York offices to talk taboos, transport
The day my dad met Elon Musk
Q: What do you get a rocket scientist for Father’s Day?
A: Another rocket scientist!
On Invention
The idea started
An interview with the founder of New Zealand's fastest-growing brand
We catch up with Peter Cullinane, ex-Saatchi ad man and founder of Lewis Road Creamery
CMO Interview: Qatar Airways
First Published in 2016:
We sit down for an exclusive chat with Salam Al Shawa, SVP, Marketing & Communications for
Speaking with Roberto Guidetti
Speaking with Roberto Guidetti, Group CEO, Vitasoy International Holdings Ltd.
Choice Architects I: Little Red Book
Like many other government departments, the work of the Passport Office flies under the radar of most British citizens.
The Choice Architects II: Roger Vigilance, Vonage
He has the best surname in the business world. But as importantly, as marketing director of Vonage UK, Roger Vigilance
Speaking with Nicola Mendelsohn
Elen Lewis speaks to Nicola Mendelsohn, Facebook’s Vice President for Europe, the Middle East and Africa, about the challenges faced
Speaking with Silvia Lagnado
Elen Lewis speaks to Silvia Lagnado, Global CMO of McDonald’s, about community spirit...
Speaking with former NASA astronaut Dr Ed Lu
Speaking with former NASA astronaut Dr Ed Lu
Speaking with David Wheldon
David Wheldon, CMO, RBS speaks with Elen Lewis about trust and explains why marketing is a we thing not a me thing
An interview with Mark Wilson
Elen talks to Mark Wilson, CEO of Aviva, about trust and influence, what makes a good CEO – and what Brexit means for business.
Speaking with Graham Fink, executive creative director, Ogilvy China
Graham Fink tells Elen Lewis about teaching a monkey to speak Chinese and why he likes taking pictures of derelict