AI in marketing
A Call To Arms: Why Marketers Need To Know About Marketing
In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...
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The Global Conversation: Building World-Class Customer Experience with AI
In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...
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Coverage from Cannes 2026: Part 2
The final days of Cannes Lions 2026 brought the week's biggest ideas together: AI as infrastructure, people as the point, and conviction as the quality that separates those who follow change from those who lead it. Our Cannes Correspondents report from the Croisette one last time.
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Coverage from Cannes 2026: Part 1
Cannes Lions Festival of Creativity 2026 opened with a question that refused to go away all week: as AI becomes more capable, what becomes more valuable about being human? Our Cannes Correspondents report on different sessions, stages and conversations and bringing the best of it back to our Members.
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AI counts goosebumps. Humans cause them
The second in our series explores emotion, perhaps the most fundamental human advantage of all. AI can read emotion, detect sentiment and measure reactions, but it cannot create feeling. Drawing on behavioural science, this piece argues that emotional significance may become one of the scarcest and most valuable assets in an AI driven world, and asks leaders whether their organisations are designing memorable emotional moments or merely efficient journeys.
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The Human Advantage in an AI Driven World: Brain File 01
This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.
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Navigate: Now & Next 2026 England | Afternoon Sessions
The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...
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Navigate: Now & Next 2026 England | Mid-morning Sessions
The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...
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Navigate: Now & Next 2026 England | Morning Sessions
The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...
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The Gap Is Not Capability. It is Architecture
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it
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