AI in marketing
The Human Advantage in an AI Driven World: Brain File 01
This is a behavioural science series of articles exploring the human capabilities AI may make more - not less - valuable. AI is a technological tidal wave, it will change so many ways in which we operate, work and even live. As the new world evolves, we need to ask increasingly important questions of leaders, brands and organisations, namely what remaining human advantages is we need to identify, give salience to, nurture and protect.
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Navigate: Now & Next 2026 England | Afternoon Sessions
The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...
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Navigate: Now & Next 2026 England | Mid-morning Sessions
The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...
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Navigate: Now & Next 2026 England | Morning Sessions
The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...
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The Gap Is Not Capability. It is Architecture
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it
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The CMO Tension Report: Navigating growth across APAC's complex world
Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.
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Leading Voices with Tricia Weener
In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership journey across banking, transport...
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