With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

The viral 'Chinamaxxing' trend shows Gen Z is seeking cultural inspiration beyond Western norms. This piece reveals what this means for marketers navigating cultural relevance, representation and the fine line between appreciation and appropriation.

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.

Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.

This month we hear from Ben Wiseman, Co-Founder of Zigzag on his top tips for building a world class marketing team. 

​Good marketing has always had its finger on the pulse of what the people want and has worked hard to put this at the heart of the business.

It's TikTok's mission to 'inspire creativity and bring joy', and it seems that's exactly what the people want.

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

Ok so firstly, you’re probably wondering what we mean by an ‘Activist Mindset’? Well, put simply it’s about embracing the core values that feed activism...