Think piece

Now + Next 2018

What’s new and next in the world of marketing? Smarter technology, innovative brands and courageous marketers … Big ideas for the year ahead.
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Note from the CEO: January 2018

This year we’re being even braver.
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Meet our new Chair and Board

We are kicking off 2018 with our new Chair Craig Inglis, Customer Director John Lewis who will lead our talented new team of marketing leaders as we tackle this year's braver theme. 
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Four things about #digitaltransformation

If you don’t do it yourselves, don’t complain if someone digitally transforms you, warns Russell Davies
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The future of women and consumer tech

Women will control more than two-thirds of consumer wealth in the Us over the next ten years and are more likely than men to buy tablets, laptops or smartphones
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Google survey: key industry issues 2018

What are the key challenges you face and which organisations do you think are best placed to inform and inspire?
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Nudging travel energy consciousness

Climate change is one of the most pressing issues in our society today. To reduce and minimise the devastating losses and impacts of global warming we need to act now.
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The brave approach to launching a product

Have you heard? Brave is the new black. 
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The role of failure in brave marketing

Why not reframe failure so that the discussion is focused on ROI?
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The Marketing Society Middle East

Having been the UK's most influential network of senior marketers since 1959...
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