Think piece
2016 review of the year: Part 2
Its time to complete our look back at our favourite posts from 2016. Here are our top posts of 2016 from July to December, following the earlier post on the 1st half of the year.
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What's in a name? The global translating challenge
The people of Quebec have been swamped by Americanisms in advertising – and they are not happy
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Welcome to Generation M: Young Muslims Changing the World
Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that they found it ‘inspiring’ and that ‘they came away with so many ideas.’
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2016 review of the year: part 1
As we approach the end of the year, its time to look back and do a review of our favourite posts from 2016. We've done another 102 blog posts this year, two a week, every week, like we have since the blog started back in 2006. Phew.
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Unilever: Advertising and gender stereotypes
Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back.
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Five awkward questions before you wake up in 2017
Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.
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The Marketing Society New Delhi launch
We're expanding, with a hub of the Society in New Delhi launching in 2017.
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Flux and convergence in the connected age
Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies.
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How APAC brands can harness the power of how-to videos
Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These micro-moments present opportunities for brands not only to increase their exposure to the
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Why challenger brands matter in the age of disruption
"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands.
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