My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was

The key to thriving in the 21st century is, we are often told, a readiness to adapt.

We live in

I’ve lost count of the amount of agency meetings I’ve been in over the last decade where someone from the

People waiting at a bus stop on London’s New Oxford Street started seeing things: from tentacles rising up from the

With the FIFA World Cup approaching in a few short months, football has been a major topic of interest for

You can’t teach creativity - so said Hanif Kureishi, speaking at the Bath Literary Festival a couple of weeks ago.

The impact of the digital age on the marketing process has created a shift from a fixed process to something

Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset. Luxury is

They let me out of the Library last week. As you know, it’s where I live at the Marketing Society

A few years ago, if you were a Western brand, the word on the street was ‘Go East’. Western brands

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of

No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and

In my ongoing search for great examples of experiential marketing, I very often come across great brand experiences from Coca-Cola

Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct

With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. There’s nothing

Tied into the launch of The Marketing Society Asia we asked Hometown London’s commercial director, Sean Singleton, to interview one

This Valentine’s Day saw the launch of Baci First Kiss, an interactive card that allows users to send the

The choices are again a broad and diverse mix, including established and emerging brands in personal care, finance and tech

I went to a seminar on CSR (Corporate Social Responsibility) a few weeks ago that reinforced my growing belief that

For the New York launch of mini series Klondike, a TV show about the Yukon gold rush, the Discovery Channel

Joss Davidge, managing partner of brand experience agency BEcause, is always on the lookout for great experiential marketing ideas. This week, he takes a look at the high-profile brand experiences that ensued in Oscars Week as part of Vanity Fair’s Campaign Hollywood.