Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 2016).
The most important marketing is invisible
Think pieces
Leaders plan for the climate we expect
I was fortunate to spend the best part of my career in my own office...
Letter from Paris: Luxury and digital
The 2016 Digital Luxe meeting took place here in Paris in early May, with marketing professionals gathering to share their
The experiential excellence collection: Snickers and KitKat get creative
Experiential is a channel like no other.
Face-to-face, highly personal brand experiences build trust and brand love in a way
Does supermarket advertising lack ambition?
Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...
We can’t be brilliant every time
Don’t beat yourself up if you have an off day.
Want great marketing? Be more Iceland
I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".
Do the right thing
Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.
Marketers will need to adapt tactics for on-demand customer service
Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.
What Game of Thrones characters would do at an agency
Indian digital agency Chimp&z has figured out who each Game of Thrones character would be if they were advertising professionals.
Why we left: a behavioural science view
A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict?” asked one of the people on our table.
Onwards!
In challenging times we’re a firm believer in rallying together our international network to canvas together opinions, advice and wisdom.
Is this a blissful new dawn or a 'neverendum'?
Though the great majority of Society members were in favour of Remain, we will have to learn to embrace Brexit.
Everything is interesting (if you’re creative enough)
“There’s no such thing as a dull brief, just a dull writer”, so once said David Ogilvy.
Brexit: Corbyn does not have a brand problem, Britain has a vision problem
Who’s driving this juggernaut?
What will Brexit mean for Brand Britain?
There is lots of comment about the immediate political and financial implications for Britain and whatever you and I might think of the result personally...
Strength, Weakness, Opportunity or Threat?
Rather like the majority of us I suspect, I hit my bed in the wee small hours with barely a sense of how the Country might vote on Brexit.
Lost in translation? Why Asia wins less at Cannes Lions
The creativity of the industry is under the microscope once more as the biggest global advertising event and awards takes place in the South of France.
How can lotteries be used to help people save money?
Many people have little or no savings set aside for emergencies.
What Brexit Means for The EU Brand
June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about what it means to be part of Europe...
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.