Although a quarterly journal will inevitably miss the breaking news and thankfully doesn't have to acknowledge...
Too many hedgehogs and not enough foxes is bad for companies
Think pieces
JEFFERSON: Not afraid
There are cowards everywhere, of course. In every industry.
Second and proud of that
First mover advantage GOOD, me-too BAD! Sound familiar? Sound right? Unfortunately, it is often wrong.
Is privacy a thing of the past?
Do we marvel at our ever-moretailored, safer world, or sleepwalk into a trust crisis to rival the financial crash?
It’s
Strive to be a brand champion and protect your reputation
The last few months have given those of us working with charities.
Google's talent revolution
We partnered with Google to investigate where the skills deficiencies lie in marketing...
Melanoma Institute’s interactive billboard pulls in the dollars
The threat of melanoma skin cancer is a growing issue in Australia.
So what is an insight, really?
Everyone’s talking about insight. So what is an insight? It is a discovery about the market which can be acted
Suspending cynicism to applaud the Pirelli calendar
While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste...
Wear technology: what does it mean for brands?
Recently, I was involved in a digital marketing conference called DA University...
Holly Jolly Christmas: The Christmas adverts that made us giggle most
Creative Culture took a look back at their favourite funny Christmas ads from the US, Italy, Cyprus, Germany and the UK.
Atha goes to prison
I was delighted to be invited to present to a group of prisoners at HM Prison in Greenock last week.
Google's talent revolution
We partnered with Google to investigate where the skills deficiencies lie in marketing...
Handle with care!
Pitches are an exciting opportunity to change the direction, or the dynamics, of a strategic relationship...
Seeing is believing
I want to tell you about something I am very excited about –it’s so simple yet so powerful, marketers are
JEFFERSON: Everybody’s Talking About Bagism
This Christmas we are being subjected to the usual schmaltz fest.
Human Behaviour
The Marketing Society Conference is always a chance to get out of the office for a day, bump in to some old friends...
“Some cause happiness wherever they go; others whenever they go”
When Oscar Wilde coined this saying, he might have had business meetings in mind.
Annual Conference 2015: Behavioural Economics in action
In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.
Global 500: 2015 report on the world's most valuable brands
Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.
JEFFERSON: I've got hurt feelings
I’m offended. I’m offended by all the people who keep saying they’re offended. Actually, I’m just bored of it. Really bored of it.