Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
A review of The Annual Lecture 2024
How adding mail to your mix can boost ROI
Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...
In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...
https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...
https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?
I...
https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100