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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

How are you? I love you. Thank you

A review of The Annual Lecture 2024

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Case studies

Podcasts

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100